There are events you shoot and events you feel. Rock the Block is the second kind.
Home Team BBQ's annual block party is one of those Charleston institutions that somehow keeps getting better. February 22nd, the street in front of their downtown location shut down, the smokers fired up, and the city showed up the way Charleston does when the food is good and the cause is real. This was the eighth year of Rock the Block, and between the music, the chefs, and the crowd, it felt like every one of those years had been building toward this one.
The event benefits Hogs for the Cause and the Ronald McDonald House Charities of Charleston. Home Team has raised $650,000 for kids in need through this thing over the years. That number matters, and it sets the tone for the whole day, this is a party, but it's a party with purpose.
From a photographer's standpoint, Rock the Block is about managing controlled chaos. You've got six hours, one city block, a dozen guest chefs working simultaneously, three live music sets, and a crowd that's there to eat, drink, and not stand still. My job is to be everywhere and look like I'm nowhere. Capture the plate before it disappears. Catch the moment between the moments.
The chef lineup read like a shortlist of Charleston's best : Anthony DiBernardo from Swig & Swine, Bob Cook from Edmund's Oast, Jason Stanhope of Sullivan's Island Fish Camp, Femi Oyediran and Miles White from Graft Wine Shop, and a dozen more pulling together the kind of spread you don't see outside of an event like this. Every station had its own energy, its own visual language. Wide variety makes for good photography.
The music didn't hurt either. Sam Morrow opened the day, Brandon Boone and the Reunion kept the middle hours moving, and Eddie 9V closed it out. Live music at an outdoor event changes the light and the body language of everyone in the frame. People loosen up. Faces open. The photography gets easier and better at the same time.
Rock the Block is the kind of job that reminds you why you do this work. You're not in a controlled studio. You're in the middle of a city that's fully alive, shooting things that won't happen again, for a client that cares about what they're putting into the world.
The gallery is below.
Shooting an event this spring? Let's talk about what we can document together.
